. 

Book Cover Tee started on a beach, in the Summer of 2011. The idea came to me on a quiet day, while I was basking in the Mediterranean sun. In my mind, I had three elements to combine: the pleasure of reading, the beauty of fashion (young designers at their very beginnings) and helping the abandoned animals.

One year later, in the summer of 2012, the first edition of Book Cover Tee was on air, starring my very close friends, a test for my darling project and for me: designed T-shirts printed with the layouts created by these wonderful people, revealing their favorite books to the public and raising money for Red Panda Romania, an organization that saves hundreds of abandoned animals.

Since then, Book Cover Tee took over six editions in Romania and involved over 128 designers, celebrities and KOLs (Key Opinion Leaders) – editors from the fashion and art magazines, well known bloggers, actors, singers, TV presenters, photographers. Every time, each of these wonderful people recreated the favorite book cover in a graphic/photo image.

The tees are sold in bookstores in Bucharest and on Molecule-F, and soon they
will be available for purchase on the Book Cover Tee online shop as well.

The seventh edition is about to be launched in Las Vegas and it is the first time when the layouts are created by students (two talented students from Las Vegas Art Institute) and they represent the book covers of American celebrities that I met here.

To be continued. Stay tuned and don’t forget to care.

Wear a book and shelter a friend!

CHAPTER 7 / LAS VEGAS

Book Cover Tee Las Vegas means the seventh edition of

Book Cover Tee, a project launched in 2012, driven by three elements: value of written word, beauty of fashion and helping those in need.

Value of written word
. Feelings, knowledge, experiences, imagination, they all live into the magic word of books. Promoting the reading habit by showing the beauty of the
written word through fashion is the path we chose.

The beauty of fashion
is brought to us by the infinite ways it is expressed by the talent of those who create it. The fashion phenomenon is “worn” by us all and this makes
fashion to be an important promotional channel.

Helping abandoned animals
. Finding shelter or offer them a chance to better care is a goal that needs no explanation. “Approximately 7.6 million companion animals enter animal
shelters nationwide every year. Of those, approximately 3.9 million are dogs and 3.4 million are cats.” – (According to https://www.dosomething.org).

For Book Cover Tee 7, two talented students from The Art Institute of Las Vegas, Atiya Clemente and Rheme Ragasa created 7 layouts of the favorite books of
wonderful people that I have met in the last past months. Hiwote Berhanu, the President of the Students Association from Las Vegas Art Institute was the
project manager. All these wonderful people joined the effort to promote the habit of reading books and to bring happiness into abandoned animals’ life
from The Animal Organization Las Vegas.

The limited edition of 50 Tee Shirts will be displayed at The Stitch Factory in fabulous Downtown Las Vegas on August 6^th, between 4:00-6:00
p.m. All the money from the Tees purchasing will be donated to The Animal Organization.

Here is the list of the participants of Book Cover Tee Las Vegas:

1. Tina Mion, contemporary artist favorite book (layout created by Rheme Ragasa – “The Visible World”, Mark Slouka

2. Carrie Carter Cooper, Founder & President of Las Vegas Fashion Council favorite book (layout created by Atiya Clemente) – “The cat in the hat”, Dr. Seuss

3. Ray Angry, composer, keyboardist & record producer favorite book (layout by Rheme Ragasa) – “The Alchemist”, Paulo Coelho

4. Mihai Nicodim, owner of Nicodim Gallery L.A. & Bucharest favorite book (layout Rheme Ragasa) – “The Sum of All Fears”, Tom Clancy

5. Stitch Factory team favorite book (layout Rheme Ragasa) – “The Great Gatsby”, F. Scott Fitzgerald

6. Anaida Meline Cialikian, Artist Relations at Bobby Womack & Co. favorite book (layout Atiya Clemente) – “The Kybalion”, Tarcher Cornerstone Editions

7. Noemi Meilman (me) favorite book (cover by Atiya Clemente) – “Mistress of Modernism. The life of Peggy Guggenheim”, Mary V. Dearborn

A big Thank you to my partners in this project: Las Vegas Art Institute (Sara Brinckerhoff), Stitch Factory (a wonderful team), Vegenation, appstool.com
(for donating me the money for the purchase & printing of the tees) & The Animal Organization.

And a very big Thank You to Gedalya Y. Krycer from GedalyaKrycer.com & Cristian Grigorie from aquestion.ro for all the help in the graphic invitation
& all the materials related to the promotion of this edition.